This is part 5 of a series of posts for a local newspaper.
Generating sales is the key to a successful business. Often companies offering mediocre products and services are successful simply because they are good at converting leads into sales.
Investing in your sales force is one of the most important aspects of any business, and could well be the difference between a good and a successful company.
This is not always easy for a small or struggling business, as sales staff can be expensive the long term commitment associated with employing staff may well not be the right strategic solution for the company. Employing part time or contract sales staff may well be a viable alternative, but beware, it is not that straight forward….